piers morgan,ianerson cooper, everyone fell for this. just like the moon landing. why did they fall for this? it's because of the assumptions. journalists don't know gun owners so they assume all gun owners are evil and bad people with wrong thoughts. it fed in their story line a they didn't want to give it up. the story line is gun owners are really bad, probably racist, rednecks. we should have a journalist exchange program to send a journalist to american family in the midwest or south to live with them and see what guns are like, which are like umbrella except they protect you from pain instead of rain. everybody unites in the belief that david from is a tool. that is an achievement. 'canes want to explain who he is? >> greg: no. >> dana: a former speech writer and he has a blog and he writes a lot. today he sent something out and said maybe i jumped the gun. in world of social media maybe that's what happened. kimberly, you think there is more to it. journalists want to be there first and sensationalisticly and they got caught doing it before. on nbc, they edi